SEO services that deliver real results
From specialist sector SEO to local, national and technical search strategies — a full suite of ethical, results-driven services with no agency overheads and no hidden fees.
Dedicated SEO by sector
Each specialist area has its own page covering how I approach search in that sector, and what is included.
Healthcare SEO
Ethical, compliant SEO built for healthcare clinics, GP practices, dental surgeries, physio clinics, aesthetic clinics and private medical businesses across the UK.
- ASA & CAP compliant content strategy
- Local patient targeting & Google Maps rankings
- MedicalBusiness structured data & technical SEO
- Google Business Profile full management
- Six years’ in-house healthcare SEO experience
Hospitality & drinks trade SEO
Local search growth for vineyards, venues, bars, restaurants and drinks-trade brands, built around how visitors and trade buyers actually search.
- Review-led local visibility & listings
- Visit, tasting and event landing pages
- Seasonal and opening-hours search demand
- Multilingual structure for international visitors
- Google Business Profile for venues
Multi-location & franchise SEO
Consistent local rankings across every branch, clinic, centre or franchisee — without locations competing against each other in search.
- Scalable location page architecture
- Google Business Profile management at scale
- NAP and citation consistency across listings
- Keyword cannibalisation control
- Per-location reporting and benchmarking
Retail & independent SEO
Practical local SEO for independent retailers and small brands that need footfall and enquiries, not vanity rankings.
- “Near me” and high-street search visibility
- Category and product page optimisation
- Google Business Profile products & posts
- Seasonal and stock-led content planning
- Review strategy that drives walk-ins
The full range of what I offer
Whether you need a complete strategy, a one-off technical audit or ongoing support, here is everything I can help with.
Local SEO
Rank in your local area, attract nearby customers and earn a place in the Google Maps pack.
View local SEOHealthcare SEO
End-to-end SEO for healthcare practices, from compliance-led content to local patient targeting.
View healthcare SEONational SEO
Expand beyond your local area with UK-wide visibility strategies that drive organic traffic at scale.
Technical SEO audit
A full audit covering site speed, Core Web Vitals, mobile performance, indexing, structured data and crawlability — with a prioritised action plan.
Content strategy
Service page optimisation, blog content and pillar pages that build topical authority and convert readers into enquiries.
PPC management
Google Ads campaign management and optimisation, combining paid search expertise with SEO insight.
Google Business Profile
Full GBP setup, optimisation and ongoing management — categories, services, Q&As, posts and photos.
Keyword research
In-depth research identifying high-intent, commercially relevant search terms, mapped to the right pages.
Analytics & reporting
Plain-English monthly reports covering rankings, organic traffic, conversions and enquiry volumes.
A complete strategy covers all the bases
Great SEO is not just keywords. Here is how the pieces work together to drive measurable growth.
On-page SEO
Optimising titles, headings, meta descriptions, content and internal links so search engines understand what each page is about.
Technical SEO
Fast loading, mobile-ready, crawlable pages with no broken links or duplicate content, meeting Core Web Vitals thresholds.
Off-page SEO
Quality backlinks, citations, reviews and brand mentions — the signals that tell Google your site deserves to rank.
Local SEO
Google Business Profile, local citations and location-specific content so you appear in local searches and the map pack.
My four-step process
Discovery call
We talk through your goals, current challenges and acquisition targets. No obligation and no jargon.
Audit & strategy
A full audit of your online presence, followed by a clear, actionable SEO roadmap tailored to your business.
Implementation
I handle technical fixes, content creation, local optimisation and Google Business Profile management.
Track & refine
Plain-English monthly reporting, ongoing refinement and continuous optimisation to keep rankings growing.
“Working with Joby transformed our clinic’s online visibility. Within four months we were ranking in the top three for our key local search terms, and patient enquiries doubled.”Practice Manager, Private GP Clinic — London
Not sure which service you need?
Book a free, no-obligation call and I will advise on the right approach for your business — whether that is sector SEO, local SEO, a technical audit or something else entirely.
Book your free call