Healthcare SEO Services
Specialist SEO for healthcare clinics, private practices, and medical businesses across the UK. Ethical, compliant, and built to deliver a consistent flow of new patient enquiries.
Why healthcare SEO is different
SEO That Understands Healthcare
Healthcare SEO isn’t the same as standard SEO. It requires a deep understanding of compliance, patient psychology, search intent, and the specific trust signals that make healthcare providers rank — and convert.
With 6 years working in-house for a major UK healthcare provider and a track record of generating 10,000+ patient appointments monthly, I bring real-world healthcare SEO expertise that most agencies simply don’t have.
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Compliant Content
ASA, CAP & healthcare ad guidelines
All content follows ASA, CAP, and healthcare advertising guidelines — no risky claims, no compliance headaches.
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Local Patient Targeting
Right searches, right locations
I target the exact searches your prospective patients use, in the locations that matter most to your clinic.
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Trust-Building Strategy
Content patients trust before they book
Healthcare patients need to trust before they book. Every piece of content and every technical decision is built around building that trust.
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Measurable ROI
Rankings, traffic & enquiry reporting
Clear monthly reporting showing patient enquiries, rankings, and traffic growth — not vanity metrics.
Healthcare SEO services
What’s Included
A comprehensive suite of healthcare-specific SEO services, all delivered with compliance and patient-first thinking at the core.
Healthcare Keyword Research
Treatment, condition & practitioner searches
In-depth research into how your prospective patients search for treatments, conditions, and practitioners — capturing high-intent, locally-relevant keywords that drive bookings.
Local Patient SEO
Google Maps & local pack dominance
Dominate local search and Google Maps for your clinic’s location. I ensure you appear at the top when patients in your area are searching for care.
Google Business Profile
Full GBP optimisation & management
Full optimisation of your GBP with the right categories, services, Q&As, images, and regular updates to maximise map pack visibility and drive new patient calls.
Compliant Healthcare Content
ASA-safe, trust-building copy
Authoritative, patient-centric content written to ASA and CAP guidelines. Builds trust and authority with both patients and search engines — without compliance risk.
Technical SEO
Core Web Vitals & MedicalBusiness schema
Site speed, Core Web Vitals, mobile optimisation, structured data (including MedicalBusiness schema), and crawlability improvements that strengthen your overall rankings.
Monthly Performance Reporting
Plain-English results every month
Clear, plain-English reports showing ranking improvements, organic traffic growth, and patient enquiry volumes. You see exactly what’s working every month.
Who I work with
Healthcare Businesses I Help
I work with a wide range of healthcare clinics and practices across the UK — both private and NHS-adjacent.
Private GP Clinics
Helping private GPs attract local patients who are actively searching for immediate, quality care outside of NHS waiting times.
Private Healthcare Clinics
SEO support for private clinics looking to improve local visibility, build patient trust, and turn high-intent healthcare searches into enquiries.
Dental Practices
Local SEO for dental clinics to dominate searches like “dentist near me” and “NHS dentist [city]” — driving consistent new patient registrations.
Physiotherapy Clinics
Ranking physio practices for targeted local searches around injuries, pain management, and rehabilitation services in their area.
Mental Health Practices
Sensitive, compliant SEO for therapists, counsellors, and psychiatrists — building trust and local visibility while respecting patient confidentiality.
Aesthetic & Cosmetic Clinics
Compliant SEO for aesthetic clinics, navigating ASA advertising rules while building strong local and national visibility for treatments and services.
★★★★★
“Joby understood our healthcare compliance requirements from day one. The content he produced was patient-first, compliant, and it actually ranked. Our new patient enquiries are up significantly.”Clinical Director, Private Healthcare Clinic — Manchester
How it works
Getting Started is Simple
Free Discovery Call
No obligation whatsoever
We talk through your clinic’s goals, current digital presence, and patient acquisition challenges.
Healthcare SEO Audit
Full website & competitor review
A full audit covering your website’s technical health, local visibility, content quality, and competitor landscape.
Strategy & Implementation
Bespoke plan, hands-on delivery
A bespoke healthcare SEO strategy, then hands-on implementation — content, technical fixes, local optimisation, and GBP management.
Report & Grow
Monthly plain-English reporting
Monthly plain-English reports showing exactly how your rankings, traffic, and patient enquiries are growing over time.
Ready to Attract More Patients?
Book a free, no-obligation consultation and let’s discuss how healthcare SEO can work for your practice.
Book Your Free Healthcare SEO Call